The global nutrition company Herbalife Nutrition and the most successful PSL football club in South Africa, Mamelodi Sundowns FC, have announced an exciting multi-year partnership, making it Herbalife Nutrition's first major sports collaboration on the African continent. Earlier this week, one of the most prominent African soccer clubs, Mamelodi Sundowns, announced that it had partnered with Roc Nation Sports. The director of football, Alan Redmond, will advise from the London Office on transfers and the global football market. This alliance gives the football club access to commercial platforms and other business opportunities.
Mamelodi Sundowns has announced a new multi-year partnership with the global nutrition company Herbalife Nutrition, which also sponsors Cristiano Ronaldo. The Sundowns is owned by South African business magnate Patrice Motsepe and is one of the most valuable clubs in Africa, by market value. The global nutrition company Herbalife Nutrition has signed its first major sports sponsorship in Africa with the South African Premier Soccer League (PSL) soccer club, Mamelodi Sundowns.
The Mamelodi Sundowns Football
Club (simply known as Sundowns) is a South African professional football club based in Mamelodi, Pretoria, in the province of Gauteng, that plays in the Premier Soccer League, the first division of the South African football league system.In 1969, Ingle Jinx Sigh, one of the founding players of the Sundowns and later owner of Marabastad Sundowns and Pretoria City (which later became Supersport United), decided to sell the club to Dr. Sundowns Football Club, which originated in Marabastad, a cosmopolitan area in the northwest of the financial district of Pretoria in the early sixties, where it was formed by a group of young residents in the area. In a statement about the partnership, Tlhopie Motsepe, president of Mamelodi Sundowns FC, said: “Mamelodi Sundowns is proud to partner with such a renowned brand as Roc Nation Sports. The Sundowns coach, who was spending a lot of money, recruited the services of elite South African players in search of supremacy, and changed his equipment to look like that of the Brazilian national team, which earned them their nickname, the Brazilians.
The Sundowns qualified for the continental title for the first time in the 1994 African Cup of Champions Clubs, but lost to AS Vita Club in the second round. Under the tutelage of Screamer Tshabalala, the Sundowns played an entertaining and effective style of soccer that became known as The Shoe Shine and Piano. This partnership, with one of the world's leading sports agencies, will contribute to the Club's vision of becoming one of the best football clubs in Africa. While this may be the first official Herbalife Nutrition partnership in South Africa, Mamelodi Sundowns joins a growing list of Herbalife Nutrition brand ambassadors and athletes worldwide.
The club was liquidated and the soccer family Angelo and Natasha Tsichlas spoke to the bank and saved the club.
